Seth McDonald is the Digital Directoroverseeing quality and manufacturing innovation within GE Aviation. Sethgraduated from Purdue University with a Masters in Aeronautical andAstronautical Engineer in 2006. He then joined GE Aviation where he spent thefirst part of his career as a composite hardware designer, introducing GE’sfirst ever high energy rotating composite part. Always passionate aboutchallenging the status quo, Seth has held roles in Manufacturing, Operations,and Quality focusing on process improvement in the design and manufacture ofAircraft Engines and Avionics. In a culmination of his professional experience,Seth has partnered with GE Digital to establish a manufacturing digital threadthat is leading to reduced Cost of Quality and optimized service agreements forGE Aviation’s customers.