Jeff Reinke is the Editorial Director of Industrial Equipment News. With more than 15 years of experience in creating and managing strategic content in the business-to-business marketplace, he has served audiences in the automotive, manufacturing, medical, and product development industries. During this time, he has partnered with several leading industry players, such as Microsoft, IBM, DEKA, Grainger, Cisco Systems, Rockwell, Siemens and many others in producing engaging, results-driven content solutions. He holds a Bachelor of Arts & Communication degree from the University of Wisconsin-Whitewater and served in the Army Reserve for 12 years. He currently resides in Middleton, WI where he’s dramatically outnumbered by his wife and three daughters.